Permit Beacon
Intro
Permit Beacon is a platform that simplifies construction permitting for property owners, real estate investors and lenders, helping them reduce risk, gain visibility and avoid delays or fraud. The brand book defines its whole identity, from mission, values and personality to logo, typography, color and imagery.
Logo
The symbol unites a lighthouse and a house. The lighthouse stands for visibility, guidance and protection; the house for the construction space where those values are needed most. It is built entirely on a geometric grid, with sharp symmetry and directional lines that echo both architecture and light projection: a beacon of clarity inside every structure.
Type & color
Montserrat sets the titles and Source Sans the text, both on a modular scale. The palette pairs Midnight Navy, Steel Blue and Soft Brass with Ivory Mist and Blackstone, each matched to a Pantone reference and tested for contrast.
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