About
00Version history
10years and counting
Lucca
Fernandes
A designer from Rio de Janeiro, working since 2016, mostly where a brand has to survive contact with the real world.
- Motion design
- Branding
- 3D
- Event design
Projects for Monster Energy, Banco do Brasil, L’Oréal and Prada, and an e-commerce brand of my own.
01Tone of voiceHow the brand talks about itself.
Motion design, branding, 3D and event design. I treat them as one job, because they fail as separate ones.
A brand book that never moves is half finished, and a launch film with no system under it doesn’t survive the next campaign. I’d rather design both ends and keep them talking.
02ColourThe same three you have been looking at on this site.
03TypographySatoshi, in four fixed weights.
- Light 300
- Regular 400
- Bold 700
- Black 900
04Clear spaceAlways leave room around the call to action.