About

Brand guidelinesVersion 2016–2026Lucca Fernandes
Designer, Rio de JaneiroFor internal and external useScroll ↓

00Version history

10years and counting

Lucca Fernandes

Lucca
Fernandes

A designer from Rio de Janeiro, working since 2016, mostly where a brand has to survive contact with the real world.

  • Motion design
  • Branding
  • 3D
  • Event design

Projects for Monster Energy, Banco do Brasil, L’Oréal and Prada, and an e-commerce brand of my own.

01Tone of voiceHow the brand talks about itself.

Motion design, branding, 3D and event design. I treat them as one job, because they fail as separate ones.

A brand book that never moves is half finished, and a launch film with no system under it doesn’t survive the next campaign. I’d rather design both ends and keep them talking.

02SoftwareEvery tool, doing the thing I open it for.

After Effects

Native

Motion graphics, kinetic type, launch films

Illustrator

Native

Logos, identity systems, anything vector

Photoshop

Native

Key visuals, compositing, retouching

Figma

Native

Layouts, interfaces, brand guidelines

Premiere Pro

Fluent

Editing, cut-downs for social

Blender

Conversational

3D scenes, product shots

03ColourThe same three you have been looking at on this site.

Ink#1D1D1B
Paper#F7F7EF
Accent#D36135

04TypographySatoshi, in four fixed weights.

  • Light 300
  • Regular 400
  • Bold 700
  • Black 900

05Clear spaceAlways leave room around the call to action.

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