Hackathon ESPM

Branding I UI Design

Bora Ambulantes logo, with the Ambev and ESPM marks, on blue and yellow shapes

Intro

The Hackathon was an event organized by ESPM, sponsored by Ambev and Red Bull. In the event, based on a challenge presented by Ambev, 12 teams of 10 people each were given 48 hours to develop, create, and present a solution to a panel of five judges. The challenge provided by Ambev focused on formalizing street vendors and finding ways to improve their living and working conditions.

Social post inviting street vendors to become licensed Ambev partnersAmanda, the street vendors' partner, as a WhatsApp Business contact

My role

I was responsible for leading the group, creating the project’s visual identity, as well as the MVP for the app we proposed as a solution to these issues. The visual identity was designed using Adobe Illustrator, and the MVP was developed with Figma.

Two phones showing the app's Support and Goals screens