Banco do Brasil

Event Design I Branding

Café Conceito CCBB wordmark next to the walking coffee cup mascot, in purple on cream

Intro

Café Conceito is a cultural and social event promoted by Espaço Conceito Banco do Brasil, on the ground floor of CCBB Rio de Janeiro. It is a coffee party that brings together music, encounters and specialty coffee tasting, with DJs playing vinyl sets in a relaxed setting inside the historic building in downtown Rio.

Café Conceito CCBB poster with the coffee cup mascotThe mascot: a coffee cup with headphones, walking and whistling

Identity

The visual identity gives the event a friendly wordmark and a walking coffee cup with headphones as its mascot, carried through posters, cups, cards and a tree hung with drip coffee bags.

The poster on a granite wall beside an ornate iron door
A hand placing a CCBB card in a kraft envelope with the Banco do Brasil symbolKraft cup with the Banco do Brasil symbol and a mascot sticker
A small tree hung with drip coffee bags, with burlap sacks marked with the Banco do Brasil symbol